Color Palette
These guidelines outline the information you’ll need to properly express the university brand colors. We have provided a series of color formulas to ensure that each brand color is rendered appropriately and consistently across digital and printed media.
PRIMARY COLORS
Aggie Blue and Aggie Gold are the primary brand colors and should be clearly featured when color is used. Always reproduce the official colors using the formulas specified in this guide. Do not use the standard software translation values when converting PMS colors to CMYK or RGB.
AGGIE BLUE
PMS 288C100 M65 Y0 K31
R0 G70 B132
HEX #004684
AGGIE GOLD
PMS 123C0 M30 Y94 K0
R253 G185 B39
HEX #fdb927
30% BLACK
PMS 7536C0 M0 Y0 K30
R194 G194 B194
HEX #c2c2c2
To get started, downoad the link below. Use the files, open the Swatches palette in your program and click on the top right menu. Select "Load Swatches" and then select “Other Library.” Navigate to where the downloaded swatch file is located on your computer.
CMYK VS. PMS VS. HEX
CMYK, PMS and HEX color values are meant for different mediums—and can result in inaccurate colors if you use the wrong one. To ensure your color values display accurately and are consistent with the A&T brand, choose the appropriate value for the intended use and printing method of your marketing piece.
CMYK
For nearly all print work, use the CMYK values listed below for the most accurate brand color reproduction.
PMS
Also used for print work, the PMS value is based on the Pantone Matching System®. It should only be used when printing spot colors (limited use).
HEX
HEX values should only be used when reproducing brand colors on the web, in a digital, RGB environment.
